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Starting A Marriage Ceremony Startup Inwards Seoul Korea

Wеddіng Stаrtuр іnwаrd Sеоul Kоrеа


Quіttіng thе Jоb

Bуе Bуе mоnthlу раусhесk, Bуе Bуе ѕtаblе mіddlе fоrm lіfе-vоguе


I've simply quit my chore working inward Hyundai Heavy Industries.
My task was to sell as well as ship Forklifts to Turkey and State of Israel.

3 years of working inward a Big gild such every scrap HHI, I've learned a lot together with did earn more than than average salary compared to other Koreans my historic period.

When I talked to the manager most me quitting the job, his reaction was to inquire if I am changing to some other society. After I told him I'm trying to starting time a startup, he advised me together with said "Working as a employee inwards Korea tin savage similar you're inward a battle patch, but out in that location will make you lot experience similar yous're inwards Hell".

After a few months of long talks together with view, I've inward conclusion left the fellowship this week.


Bуе Bуе mоnthlу ѕаlаrу


Whу bеgіnnіng а nuрtіаlѕ ѕtаrtuр?

Chаngіng thе Kоrеаn wеddіng сеrеmоnу сulturе 


My programme is to make a startup that tin modify the whole Korean hymeneals civilisation from bottom-upwardly. Now that the korean economical scheme is doing poorly together with high unemployment rates for the young generation has been belongings out for years, young Koreans are non willing to acquire married.

And ane of the contend is because weddings are to expensive for them too since most of them are unemployed or non-regular employees they cannot afford (or dream) a nuptials together with having a family unit. Nowadays it is called "3-Po Generations"

Po is a abbreviation for Po-gi(포기) which agency 'to give upwardly'. Three things they top on upward inwards their life is Love (no money for dating), Marriage (no money for theatre as well as weddings), Children (crazy expensive to enhance a kid).

For the union function, you mightiness wonder if both somebody are working they tin pay the rent as good as y'all tin programme the nuptials inwards a really evidently version, than what is the job? Before I get more than into that, in that location are somethings a someone exterior Korean civilisation should know nigh somewhat unreasonable or weird things close the Korean hymeneals culture inward spite of cultural differences.


Fаmіlу рrіdе, Pаrеnt dереndеnt аѕ wеll аѕ Mоnеу Mоnеу Mоnеу...


In Korea the spousal relationship is not but betwixt individuals, but betwixt families. In the process of union (as well as hymeneals ceremony) unremarkably 1 family does not wishing to feel small-scale inwards forepart of the other family. Especially the parents wishing to experience that they are worthy of award together with earned the toll for bringing upwardly their proud boy or daughter. A traditional custom which tin symbolize this mentality is Ye-dan (예단). The married woman's family shows honour to the groom's family unit yesteryear sending them gifts too the groom's family unit takes somewhat of the gift too returns them inwards expert manners. In electric current times the gift is changes to money for convenience in addition to how much money the bride's parents postal service to the groom's parents is a social indicate for how much the 'groom costs'. And the amount of money returned to the bride's family unit shows how much the groom's family honor the bride as well as the bride's family unit unit.

Another civilisation that tin rattle you lot is 'the groom takes attending of the house as well as the bride takes help of what's inwards it (혼수)'. As I said earlier, immature Korean males inwards their tardily xx's or early on thirty's hasn't salvage enough coin to purchase a theater or get a Jeon-sae(전세 : renting the theatre for 1 2 yr with nearly threescore seventy % of the firm price, another korean civilization hard for you to empathize). The average toll for an apartment inwards Seoul is near 450,000 USD, so they cannot get a theatre with out their parent's aid. On the bride's side, taking attention of furnishing the firm costs almost xxx,000 USD. The job alongside this asymmetric is that the groom's parents has the notion inwards their listen that the newly get married's firm is partially mine together with I have the right to interfere inwards the wedlock. In conclusion, non beingness independent from the parents wealth brings upwards continuous fights together with conflicts during the matrimony.  And this is i of the reasons that Korea's divorce charge per unit of measurement is in addition to and then high.

Lastly, Koreans (specially the elders) likes to 'introduce off' their social home, wealth, broad connections to others.And 1 way to demonstrate this off is agree a huge hymeneals at a nuptials hall amongst 4 500, sometimes 1,000 guests. How large the nuptials ceremony equals how SWAG the parent. Vanity is attached along this mentality too the bride inward addition to groom also join inwards past spending a lot of coin inward studio photography, expensive bling-blings, designer dress rented for 1 24-hour interval too etc. The funny thing is the notion of 'showing off' is non to demo my superiority but to be shown average too non to experience little-scale inwards front end of friends inward add-on to to the social optic. We, Koreans, are spending tonnes of money only to alive average. And it all comes to money...money...money... inward the terminate.

(Yеаh аll vіrtuаllу dа соіn)

Hоw аm I gоіng tо сhаngе іt?

Chаngе thе mаrkеt, mоdіfу thе сіvіlіѕаtіоn


Something like, 'Save the cheerleader, Save the Earth'. Changing a civilization is hard. But if yous tin can alter the marketplace, I believe the cultural alter tin can follow the inwards the class of written report of modify.

Because the hymeneals is a mixture of showing off amongst vanity, Korean nuptials marketplace is a lemon market place home. As a client you lot don't know the exact toll or cost of each items but simply purchase it from a 'nuptials planner (quite dissimilar role from the ones inwards the USA)'. They sell it in a hymeneals ceremony packet too solely present the total cost, non the individual price for each vendor. They profit inward sharing the total toll with the vendor's they hire past giving the vendors less as well as pricing the bride & groom more. The huge corporate wedding ceremony planning companies holds all the data of venues, vendors then they concord the power. It makes it difficult as well as difficult for the bride & groom to do a hymeneals past their own without the assist of the large corporate Planners.

For the private vendors (photographers, catering, make-upwardly etc), they concord no selection inward the completely competitive marketplace where hundreds of new vendors make it together with disappear inwards the same calendar month to convey together the corporate Planners too acquire the work past giving them a special toll (xxx% lower than their normal cost) just to construct living.

So, entirely the middle-human inward the hymeneals ceremony markets earns truthful profit, spell the parties inward the both cease hold a hard fourth dimension to pay for the wedding ceremony together with earn money from doing their slice of piece of work. Little absurd, Ay?


(Chаngе thе Mаrkеt, Chаngе thе Culturе!!)

"Sеlf-Wеddіng", Fіxеd соѕt tоо Buіldіng а mаrkеt у'аll tіn truѕt


For nigh 2 3 years, Koreans hold mad a large discourse about this problem inwards the wedding market place as well as civilisation in improver to currently the long give-as well as-accept is trying to pay off amongst the starting time of "Self-nuptials" motility. Brides too grooms wants to do their nuptials yesteryear themselves without the assist of Planners in addition to towards a more independent, depression cost too meaningful wedding ceremony ceremony. In some way, trying to build the weddings more than westernized. However, this is nevertheless a small market place place but also a fast growing marketplace. I'm planning to launch a website that tin penetrate this niche market home with 2 strategies.


One is to present 'fixed toll'. In Korea, no bride or groom know the exact toll of the service they are using together with if they do, it differs from customer to client. This dubiousness makes the marketplace much more than than untrustworthy inward add-on to the client tries to purchase the cheapest vendor (this sometimes results inward poor quality in addition to bad customer service) inward add-on to the vendors has the temptation to raise upwards the cost for the uninformed newly weds. Showing just how much this or that costs tin can alive the most effective way to clear the doubtfulness too giving the right as good as believable point for both buyer together with seller. The asymmetric info that causes all this mess tin can become away.


The second is to provide a trustworthy arrangement that tin can satisfy both bride & groom inwards improver to private vendors. In the website, I am planning to rate the vendors which the bride & groom actually used. This tin exhibit the other customers that this site in addition to the vendor is trustworthy (should scout out for night consumers though). Also if a chore occurs amongst payment as well as service, nosotros tin tin can provide a platform which tin tin solve it easily without the long waiting for the decision of a populace establishment, but past legal advisement of a police strength house which we are partnered amongst. Lastly, we are planning to certify the vendors of yesteryear meeting them inward somebody as well as interviewing them to demonstrate who they are in improver to what cast of service they return as well as what is their forcefulness inward addition to their mental attitude to customers. This tin tin can likewise allow the bride as well as groom to reckon too empathise the vendors as well as experience more humanly shut with them.

Hоw іѕ іt wоrkіng оut?

Hаrd ріесе оf wоrk іn аddіtіоn tо аn аttеmрt tо bе rеlеntlеѕѕlу rеѕоurсеful


It's been alone a week I quit my chore too working total fourth dimension with my startup, every fleck a CEO alongside solely i co-founder, my blood brother inward-constabulary. It all the same demand difficult slice of piece of work in add-on to currently we are focusing on coming together a lot of hymeneals ceremony vendors to sympathise their needs too trying to interview them. We've been currently interviewing close 8 vendors together with nosotros are trying to speed upward this procedure. However, when we interview them what I experience is their desire to do the piece of piece of work they beloved as good as alive admit to alive seen every bit a artist. They want to do what they similar too do best in addition to also earn plenty money to proceed on their works. That they do is non merely a chore for living. I am sometimes impress watching their piece of piece of work in improver to inward the same 4th dimension experience sad for them because of the hardship they have got got to get through every bit an pocket-size independent business organization possessor.

Relentlessly Resourceful. An facial face used inward Y-Combinator to demo how a founder or a co-founder should alive. We are trying our best to live inwards that category together with hopefully this works out. We'll agree to stick to our belief on the phrase "Change the Market, Change the Culture."



Thanks for reading.










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